Marketing for electricians

How people look for an electrician

People search for the specific job: a panel upgrade, an EV charger, a generator, a new circuit. They want someone licensed who clearly does that work and covers their town. Some calls are urgent, like a breaker that won’t reset or a partial outage. Bigger projects get more comparison shopping.

What your marketing needs to do

• Give each core service its own page. When competitors rank with a dedicated page for a service, you need one too. That’s how we decided which services got pages on Rathbun Electric’s site.
• Lead with being licensed. It’s one of the first things people check, so it belongs near the top of the page, not only in the footer.
• Show where you work. A service area page listing the towns you actually cover, plus a complete Google Business Profile, helps you show up in local searches.
• Use real photos. Your van, your crew and your finished work build more trust than stock images.
• Make calling easy. The phone number in the header of every page, tap-to-call on mobile.