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Analytics & Tracking

Know which of your marketing is bringing in phone calls and form submissions, and which isn't.

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Leads, not just visits

Visitor counts are nice to know, but they don’t tell you if your marketing is paying off. What matters is how many people called or filled out your form, and where they came from. We track phone clicks and form submissions as leads, so you can see that.

Included with your plan

Tracking isn’t a separate service you have to buy. Every website plan includes GA4 and lead tracking, set up before launch. Every Google Ads plan includes conversion or lead tracking, and Local SEO includes reporting.

Why it matters for your ads

Google Ads spends money every day. Without tracking, there’s no way to tell which searches and ads bring in customers and which ones just use up the budget. Tracking leads in the account is what lets us cut the waste and put more behind what works.

What's included

  • Google Analytics (GA4), recording visits from the day your site goes live
  • Lead tracking for phone clicks and form submissions
  • Google Search Console connected
  • Conversion tracking in your Google Ads account
  • Reporting
Process

How it works

  1. Set up on day one

    GA4 and Search Console are connected before your site launches, so nothing goes unrecorded.

  2. Track the leads

    Phone clicks and form submissions are tracked as leads, on your website and in your Google Ads account.

  3. Report on it

    Reporting shows where your leads came from, so decisions about your website and ads are based on what's working.

Work

Analytics & Tracking projects

Common questions

Is tracking sold separately?

No. GA4 and lead tracking come with every website plan, and lead or conversion tracking is part of every Google Ads plan.

Let's talk about your business.

Tell us about your business and we'll put together a plan.

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