Marketing for plumbing companies

How people look for a plumber

A lot of plumbing searches are urgent. A burst pipe, a backed-up drain or no hot water means someone is searching on their phone and calling the first plumber who looks local and available.

Other jobs give people more time: water heater replacements, bathroom and kitchen work, repiping. Those customers look at reviews, photos and whether you clearly do the kind of job they need.

What your marketing needs to do

• Put the phone number first. Tap-to-call at the top of every page, because someone standing in water isn’t filling out a long form.
• Be easy to find in the map. A complete Google Business Profile and pages for the towns you serve help you show up when someone searches nearby.
• Separate your services. Drain cleaning, water heaters and remodel plumbing are different searches, so each gets its own page.
• Send ads to the right page. Someone searching for water heater replacement should land on a page about water heaters, not your homepage.
• Know where calls come from. Lead tracking for phone clicks and form submissions shows which pages and ads bring in work.