Local SEO
Show up when people nearby search for what you do: in Google's results, on Google Maps and in AI tools like ChatGPT.
Found where your customers look
When someone needs a service nearby, they search Google, check the map results or, more and more, ask an AI tool. Local SEO is the ongoing work that helps your business show up in all three for the services you sell and the towns you serve.
Your Google Business Profile
For a lot of local searches, your Google Business Profile is the first thing people see, before they ever reach your website. We optimize it so your services, service area and business details are complete and match your website, and we work with you on a review strategy.
Service and location pages
Customers search for a specific service in a specific place. We optimize your service and location pages so each one says clearly what you do and where you do it, in the words people actually search with.
Ongoing, not one and done
Every Tuned website is checked for search before it launches. Local SEO is what keeps you visible after that: technical monitoring, page improvements, AI search optimization and reporting, month after month.
Built for Google & AI Search
Getting found online is changing. That's why every website we build includes SEO and AI search optimization best practices from the start.
We structure your website to help search engines and AI-powered platforms like Google, ChatGPT and Perplexity understand your services, location and expertise.
The result: a website built to support visibility in traditional search and in emerging AI-powered search experiences.
What's included
- SEO-friendly website architecture
- Answer engine optimization (AEO)
- Business and service structured data
- Optimized page titles and descriptions
- Search-friendly service content
- Fast, mobile-responsive pages
- XML sitemap and search engine indexing setup
What's included
- Google Business Profile optimization
- Local and on-page SEO
- Service and location page optimization
- AI search optimization (see the AI Search Optimization page)
- Technical monitoring
- Review strategy
- Reporting
How it works
Step 1: Look at where you stand
We start with your website, your Google Business Profile and the services and areas you want to be found for.
Step 2: Fix and build
We optimize your profile and your service and location pages, and set your site up to be understood by Google and AI search tools.
Step 3: Keep it up
We monitor the site, keep improving pages, work on your review strategy and report on how you're showing up.
Common questions
Is AI search included?
Yes. AI search optimization is part of the Local SEO plan. It isn't sold separately.
I just started my business. Should I start with SEO?
Usually not first. SEO takes time to build before it brings in steady calls, and a new business usually needs leads sooner than that. Local Google Ads plus a landing page gets you a campaign running right away. Once the work is coming in, you can add a website and Local SEO.