Marketing for furniture stores

We’ve run furniture stores ourselves

Main Street Used Furniture in Windsor Locks, CT was a family store, and its Shopify site was the first website Tuned Digital’s founder built. Remy’s Furniture Warehouse in Suffield, CT was the founder’s own store. For both, we ran the whole thing: the Shopify site, SEO, the Google Business Profile, Facebook and Google Ads.

How people shop for furniture

Shoppers usually start online and finish in the store. They search for a type of piece, like a sectional, a mattress or a dining set, see what’s nearby and look at what you have before they decide to drive over. Many want to see it, sit on it and check the price in person.

What your marketing needs to do

• Put your inventory online. Product and category pages give people something to browse and give Google something to rank. Both stores’ sites were built around them.
• Organize the site the way people shop. By room and by type of piece, plus pages for anything that sets you apart, like used furniture, mattresses or buying furniture from people who want to sell.
• Keep your Google Business Profile current. Hours, photos and location matter when someone is deciding whether to make the trip.
• Use ads and social for what’s new. Google Ads and Facebook help get new arrivals and sales in front of local shoppers.